In-Car Entertainment, sometimes referred to as ICE, or IVI as in In-Vehicle Infotainment, is a collection of hardware devices installed into automobiles, or other forms of transportation, to provide audio and/or audio/visual entertainment, as well as automotive navigation systems (SatNav). This includes playing media such as CDs, DVDs, Freeview/TV, USB and/or other optional surround sound, or DSP systems. Also increasingly common in ICE installs are the incorporation of video game consoles into the vehicle.
In-Car Entertainment systems have been featured TV shows such as MTV's Pimp My Ride. In Car Entertainment has been become more widely available due to reduced costs of devices such as LCD screen/monitors, and the reducing cost to the consumer of the converging media playable technologies. Single hardware units are capable of playing CD, MP3, WMA, DVD.